CANADIAN REALTOR TOOLKIT / 12 mailers + matching emails, reports and campaign tracker
Canadian Neighbourhood Farming Campaign
Keep your neighbourhood campaign moving. Plan twelve useful touches, personalize the mailers and matching emails, and record what you actually delivered, spent and heard back. A practical Canadian real estate farming kit for Google Docs and Sheets, with editable quarterly market reports and a three-tab campaign tracker.
Digital download through Etsy. Prices are in CAD. See the listing for current offers, included files and order support.
At a glance
- Download
- 19 files: five DOCX, one XLSX, twelve email TXT copies and START-HERE.txt.
- Mailers
- 12 front/back pairs; 24 sides at 9 × 5.5 inches. Printer proof required.
- Emails
- 12 matching messages and 24 subject options; TXT files repeat those emails.
- Market reports
- Four quarterly layouts plus preparation page; enter your own sourced local data.
- Tracker
- Campaign, Budget and Inquiries tabs; 300-row enquiry log.
- Software
- Free Google Docs and Sheets tested; 60 checked document pages before editing.
- Buyer records
- Blank campaign and enquiry records; fictional previews are separate.
- Not included
- Printing, postage, mailing/sending services, market-data subscription or guaranteed leads.
SEE THE TOOL IN USE
Real files. Fictional example.
These previews show sample figures and records. Buyer files start without demo client data. Open a preview for a closer look.
01 / WHAT YOU GET
A useful tool.
A clear place to start.
- One buyer ZIP contains 19 files: five DOCX documents, one XLSX workbook, twelve individual email TXT copies and START-HERE.txt. The documents total 60 pages in the checked Google Docs layout; personalization can change pagination.
- Ten-page Campaign Playbook: choose a manageable neighbourhood, plan twelve actual delivery dates, prepare local content and review campaign activity without treating a touch schedule as a promise of leads.
- Twelve editable mailers: 24 sides arranged in twelve front/back pairs, with a 9 × 5.5 inch page size. Personalize your identity, local details and calls to action, then obtain your printer's production proof and confirm current postal requirements. These are editable layouts, not certified press-ready or Canada Post-approved files.
- Twelve matching emails in a 13-page document, with two subject choices per message and twelve separate TXT copies. The text files repeat the same twelve emails; they are not twelve additional messages. Complete permission and sending checks before use.
- Five-page Quarterly Market Reports document: one preparation page and four one-page report layouts. Record your geography, property type, complete reporting period, comparison period, source and extraction date. Release reports after the quarter's data is available.
- Eight-page Local Content & Response Guide: personalize useful neighbourhood topics and respond to enquiries with a relevant next step. No current market figures, licensed listing data or automatic content feed is included.
- Campaign Tracker with Campaign, Budget and Inquiries tabs. Record dates, planned and actual CAD costs, unit costs, budget differences and enquiry sources, with a 300-row enquiry log. Figures are manually entered; there is no CRM sync, automated sending or postal booking.
- Google Sheets friendly — no paid software required. Free Google Docs and Sheets are the tested workflow, with a Google account. All 60 document pages were reviewed in Google Docs and workbook formulas were tested in native Google Sheets. Separate desktop Word and Excel rendering was not verified.
- English-language Canadian framework with seasonal context, condo/strata wording, Canada Post preparation guidance and email-consent prompts. Adapt to your local area and brokerage requirements. Templates do not establish consent, certify CASL compliance or guarantee appointments, listings or revenue.
- Buyer campaign and enquiry records are blank; editable prompts, instructions and formulas remain. Filled Maple Grove pages, example costs and fictional identities are separate marketing examples. Printing, postage, mailing services and local market data are not included.
02 / IN YOUR WORKING WEEK
Put it to work.
- Extract the ZIP and read START-HERE and the Campaign Playbook. Open DOCX working copies in Google Docs and the XLSX tracker in Google Sheets. Keep a clean master and approved storage for any contact information.
- Choose a neighbourhood you can serve and fund consistently. Map twelve actual delivery dates, add preparation deadlines and plan quarterly reports after complete source data is released. Enter your own print, postal and other cost estimates.
- Personalize each mailer and its matching email. Check local facts, source credits, contact details and the next action. Review both mailer sides with your printer and the current postal service requirements. Confirm the sending basis for each email recipient separately.
- Record delivery dates, actual costs and genuine enquiries in the tracker. Respect contact preferences and review the work at a scheduled checkpoint. Improve the next useful touch without treating early replies as proof of future sales.
03 / BEFORE YOU BUY
Your questions, answered.
What is included in the farming kit?
One ZIP: five DOCX documents, one three-tab XLSX tracker, twelve individual email TXT copies and START-HERE.txt. The five documents include the playbook, twelve front/back mailers, twelve matching emails, four quarterly report layouts plus preparation page, and local content/response guidance. There are 19 buyer files overall.
Are there twelve or twenty-four emails?
Twelve emails with twenty-four subject options. The individual TXT files are convenient copies of the same twelve messages in the DOCX document; they do not double the message count.
What software do I need?
Free Google Docs and Sheets are the tested workflow; a Google account is required. TXT copies open in a text editor. Google Sheets friendly — no paid software required. The files use DOCX and XLSX formats, but separate desktop Word and Excel rendering was not verified.
Are the mailers ready to send to a printer unchanged?
No. The editable layouts are 9 × 5.5 inches with twelve front/back pairs. Personalize them, check local facts and obtain a production proof for your printer's bleed, trim, safe areas, stock and duplex setup. Confirm current Canada Post acceptance, ordering and preparation requirements. No certified press-ready PDF or postal approval is promised.
When should quarterly reports be delivered?
After the full quarter has ended and the complete source data is available. Record the actual period, geography, property type, comparison period, source and extraction date. A date on the twelve-touch plan is a working schedule, not evidence that the data has been released.
Does receiving a mailer give permission to email someone?
No. Postal delivery and email permission are separate. Check the actual sending basis, identification, unsubscribe process and brokerage requirements before sending. Templates are not consent records or a guarantee of CASL compliance.
Does the tracker send messages or import leads?
No. The Campaign, Budget and Inquiries tabs use manual records and formulas for dates, costs and enquiry-source summaries. The enquiry log has 300 rows. No email sending, postal booking, CRM connection, automatic market-data import or lead feed is included.
Is this only for one province?
No. It is an English-language Canadian framework with seasonal and condo/strata wording. Personalize local services, market information, dates and required brokerage disclosures. It is not a bilingual package or province-by-province legal compliance certification.
Do the example costs or replies show expected results?
No. Filled previews are fictional demonstrations. Their market figures, costs, identities and enquiries are not current data, quotes or performance promises. Buyer campaign and enquiry records are blank; instructions, prompts and formulas remain.
What if a file will not open?
Extract the ZIP before opening the individual files. Follow START-HERE, and message the Etsy shop with the filename, application and error text if help is needed. Do not send client records, passwords or private financial details.
Purchase, download and support details
Purchase and download through Etsy. No physical item is shipped. Check the listing for current pricing, licence and setup instructions. Contact the shop through Etsy for order support and review the listing’s digital-download policies before purchasing.
Ready to take a closer look?
See the full listing, previews and download details on Etsy.
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