What should you say when a listing is quiet?
State the verified activity, explain what you checked and propose the next evidence-gathering or review step. No showings and showings without offers call for different questions. Neither observation, by itself, proves a specific price change is required. Avoid promising that a new photo, advertisement or discount will produce an offer.
Prepare from the showing record and your last agreed plan. “Nothing is happening” is a feeling; “no completed private showings during a verified seven-day period” is an observation you can investigate. The weekly seller-update structure helps keep the evidence and reporting dates visible.
No showings: check reach, access and the comparison set
First confirm the record is complete. Check whether requests were received, declined, cancelled or never completed. Review the listing details, photographs, access instructions and any known scheduling constraints through the approved process. A missing appointment log is not proof that there were no appointments.
Next consider whether the home is being presented accurately to the likely market. Verify the asking price and property details against the published listing. Review competing properties with similar characteristics. Check the source and date of portal metrics if available; do not invent a view-to-showing benchmark or infer unique buyers from page views.
ADAPT THIS NO-SHOWINGS STARTER
We have no completed showings recorded for this reporting period, and I have checked the appointment log. I would like to review access, the listing presentation and the current competing properties with you. Then we can agree on the next change to consider and when to review its effect.
This offers a working process rather than reassurance without evidence. If the record is incomplete, say so and give the date you will finish checking it.
Showings without offers: examine what happened after the visit
Count completed visits, responses received and any follow-up questions or second-viewing requests separately. Read the comments for repeated, specific themes. Distinguish a concern about the layout from a price comparison or a request for missing property information. Do not turn one person's preference into a verdict from the market.
We had four completed showings and three feedback responses. Two responses raised price relative to competing homes, and one raised the kitchen. No written offers are recorded for this period. I suggest comparing those comments with the current evidence before we choose the next step.
These figures are fictional. Check the actual status of any verbal discussion or written proposal before stating that there are no offers. Follow your brokerage's process for handling and presenting offers; a weekly communication template is not an offer-management system.
Discuss difficult feedback without making it personal
Summarise a relevant observation in neutral language and distinguish what the seller can change from what they cannot. “Two respondents found the main room dark during evening visits” can lead to a presentation review. An insulting comment does not become useful simply because somebody said it.
Ask what matters most to the seller: timing, disruption, preparation work or another priority. Then describe the options you can support with evidence. Correct known inaccuracies instead of passing them along as buyer feedback. Keep confidential buyer information and negotiating positions out of a routine seller report.
Acknowledge the seller's reaction without agreeing to an unsupported conclusion. Your role in the conversation is to explain the evidence and options, not to manufacture urgency. The kit's scripts are editable starting language, not a substitute for your judgement.
Agree on a review point, including when the seller wants to wait
Waiting can be a recorded decision. Write what remains unchanged, the evidence you will collect, who owns the next action and the next review date. “Wait another week” becomes more useful when paired with an equal-period comparison and a plan to follow up on missing feedback.
If a price discussion is appropriate, prepare the price-review evidence and alternatives. Do not describe a proposed change as authorized or completed until the relevant process is finished. BCFSA's BC listing-agreement guidance is one provincial reference; use the applicable agreement and advice for the actual jurisdiction.
The Seller Update & Price-Adjustment Kit connects this conversation to a dated report, a decision record and a matching manual follow-up email. It does not contact buyers, monitor a portal or decide what the asking price should be.
Sources checked October 20, 2026: CREA REALTOR.ca tools; BCFSA listing-agreement guidance — BC only. These references provide context, not a national forms checklist. General information only; check current local requirements and brokerage procedures.