What should a weekly seller update include?
A useful weekly seller update covers a dated reporting period, verified listing activity, the feedback received, relevant comparable evidence, your recommendation and an agreed next action. Keep the seller's decision separate from the action you propose. Finish with who will do what and the next review date.
Choose a reporting rhythm with the seller when the listing begins. A weekly written update can support that agreement; it does not replace a timely call about an offer, a material issue or a decision that cannot wait. The Seller Update & Price-Adjustment Kit provides a report, workbook and matching conversation starters for this active-listing stage.
Use the same period and count the right activity
Write the start date, end date and when the record was checked. Compare equal periods when discussing a change. Four showings across seven days and six across fourteen days are not a like-for-like comparison. State whether a figure concerns this week, the current listing period or a cumulative history under your board's definition.
- Count completed private showings separately from appointments that were cancelled or did not happen.
- Keep open-house attendance separate; a household visit and a private showing are different observations.
- Record feedback against the showing that produced it, with the date received.
- Use “not available” for an unavailable metric. Use zero only after checking a complete record.
CREA's REALTOR.ca Tools page identifies listing statistics and email leads as available tools. Use the labels and definitions in your actual report. A listing view, lead, showing and offer are different events; do not present them as the same number of unique buyers.
Give feedback a denominator and a limitation
FICTIONAL WORKED EXAMPLE
Four completed showings; three feedback responses. Response rate: 3 ÷ 4 = 75%. Two responses mention price relative to alternatives; one mentions the kitchen. One showing is still awaiting feedback.
This tells the seller whose views are represented. “Two of three responses mentioned price” is more precise than “buyers all say it is overpriced.” Do not treat missing feedback as approval, rejection or a zero rating. A small sample can identify a question worth checking; it does not establish market value or a probability of sale.
The kit's primary-theme counts group entered responses. Read the underlying notes before reducing them to a headline. Keep feedback attributed appropriately without including unnecessary buyer identity or confidential negotiating information.
Keep the weekly report short enough to discuss
| Part | What to put in it |
|---|---|
| Snapshot | Property, asking price, status, dates and source |
| Activity | Completed showings, feedback and verified offers for the period |
| Evidence | Repeated comments and dated competing or sold properties |
| Recommendation | What you suggest and the evidence behind it |
| Decision | What the seller chose, next action, owner and review date |
CREA defines months of inventory as the time needed to sell existing inventory at the current sales pace. If you use that contextual measure from a local market report, preserve its area, property type, period and definition. It is not the predicted selling time of this home. National headlines cannot replace relevant local evidence.
Close with a specific next step
For October 12–18, we recorded four completed showings and received feedback from three. Two responses raised price relative to alternatives. I suggest reviewing the refreshed comparable set together on Monday. Until that discussion, the current asking price remains unchanged. Our next written update is October 25.
This is fictional wording to adapt, not a price recommendation. Confirm the facts, the seller's instructions and any required paperwork before sending. If there were no showings, use the quiet-listing conversation guide. If a price review is the next step, use the evidence and decision workflow.
In the kit, you check the workbook and manually copy the verified figures into the report. The separate files do not sync. That final reconciliation is part of preparing a client-facing update.
Sources checked October 20, 2026: CREA REALTOR.ca tools; CREA local market definitions. These references provide context, not a national forms checklist. General information only; check current local requirements and brokerage procedures.