How do you prepare a price-adjustment conversation?
Start with the listing's verified activity and a refreshed set of relevant comparable properties. Explain what changed since the previous review, show the evidence supporting your recommendation, discuss alternatives and record the seller's choice. A proposed asking price is a decision to consider, not a prediction of the eventual sale price.
Separate three questions: what the evidence says, what action you recommend and what the seller authorizes. The Seller Update & Price-Adjustment Kit keeps those steps visible across the workbook, seller report, conversation script and decision record. It does not calculate a recommended asking price.
Use comparable evidence that answers the actual question
For each property, record the source, the date checked, the relevant status and why it is comparable. Explain material differences such as location, size, condition, property type or timing. Active asking prices show alternatives available to buyers; they do not prove those homes will sell at those amounts.
- Keep verified sold evidence separate from active asking prices.
- Identify a conditional or pending status using your board's actual terminology.
- Do not describe an unverified final sale amount as a completed sale.
- Record withdrawn or expired properties accurately rather than silently treating them as sold evidence.
- State limitations if the most relevant evidence is thin or dated.
A broad market measure can add context, but it cannot value a particular property. CREA's local market definitions explain months of inventory as a pace measure. Use the appropriate local area and period; do not turn it into a countdown for the seller's home.
Show the arithmetic without turning it into price advice
FICTIONAL PRICE-CHANGE EXAMPLE
Current asking price: $825,000. Proposed asking price: $799,000.
Signed change = $799,000 − $825,000 = −$26,000.
Percentage change = −$26,000 ÷ $825,000 × 100 = −3.15%, rounded.
The reduction magnitude is $26,000, or about 3.15%. That checks the arithmetic only. It does not establish that $799,000 is the right asking price, that a buyer will pay it, or that the eventual proceeds fall by exactly $26,000.
If net proceeds are the seller's concern, use a separate seller-proceeds scenario with entered selling costs and debt balances. Asking price, accepted price and cash after closing are different quantities. Avoid inserting a standard commission assumption into the price discussion.
Offer alternatives and ask for the seller decision
The recent feedback and refreshed comparable set give us a reason to review the asking price. My recommendation is [supported proposal], for [specific reasons]. We can also consider maintaining the price with [defined action and review date], or addressing [verified presentation or access issue]. Which option would you like to work through?
Replace every bracket with verified details. Do not use a fixed percentage, a universal “reduce after ten showings” rule or an invented urgency claim. A reasonable recommendation depends on the actual property, evidence, seller instructions and market. Explain the tradeoffs, including uncertainties, before asking for the decision.
If the seller needs time, record that the proposal remains under consideration. Use the quiet-listing conversation guide to set a useful review point rather than escalating the wording in repeated messages.
Keep discussion, authorization and implementation separate
Record the evidence reviewed, alternatives, seller's choice, next action, responsible person and next review date. Then follow the applicable brokerage and local authorization or amendment process. A report, decision worksheet or recap email from this kit does not amend a listing agreement.
BCFSA's BC guidance explains that the listing agreement sets the price and other terms. In Quebec, OACIQ describes the Brokerage contract – Sale and applicable forms. These are jurisdiction-specific references, not interchangeable forms for every province or territory. Confirm the correct process for the actual file.
After the required steps are complete, verify the published listing details and record when the change took effect. Send a recap that accurately distinguishes “proposed,” “paperwork pending” and “completed.” Keep the next weekly seller update tied to the new review period, with no guarantee of offers, sale date or sale price.
Sources checked October 20, 2026: BCFSA listing-agreement guidance — BC only; OACIQ brokerage-contract guidance — Quebec only; CREA local market definitions. These references provide context, not a national forms checklist. General information only; check current local requirements and brokerage procedures.